Aldi Australia, a branch of the German discount supermarket chain, entered the market in 2001 and now operates nearly 600 stores across six states and territories, employing over 17,000 people and working with more than 1,000 local suppliers.

Renowned for its streamlined no-frills stores, Aldi offers high-quality, primarily own-brand products—at prices typically 15–25% lower than mainstream competitors—and frequently tops value and trust rankings.

Shoppers love Aldi’s “special buys”—that quirky middle aisle packed with limited-time bargains—and the brand’s “Shop ALDI First” marketing campaign has earned it national trust and effectiveness awards.